Dream On.

The On mission: To ignite the human spirit through movement.

At On, we believe incredible things happen when humans move. Being in motion taps into the place in the subconscious where inspiration lies. It's called flow state: A mindset where action and awareness blur together, leaving us fully immersed in the moment. A hack for the mind, helping us to dream bigger and better.

Welcome to the On Lab

Technological innovation lies at the heart of On. ‘Better’ is achieved through continual experimentation. Never being afraid to start again different or break the mold. Dreaming up ground-breaking new ideas isn’t enough – we want to make them a physical reality. Today, our world-class team of scientists and technicians continue to cook up trailblazing innovations within our Zurich-based On Lab.

From the Oniverse

These are the stories that make us. From next-gen tech, to the power of grassroots community action – brought together by the daring ability to dream.

A more sustainable future

We believe progress lies in technological innovation. Experimenting better. From the humble garden hose stapled to the outsole of our first prototype – all the way to our ultimate vision of building a brighter future with fossil-free materials and circular systems. Our three main focuses are:

The Athlete Spirit guides everyone at On. And like our athletes, we are always recalibrating and reengineering toward better. Our goal is to make high-performance products with the lowest possible footprint – engineered for circularity, designed with preferred materials, using enhanced manufacturing methods and distribution models. By working from our own On Lab, alongside our most close and trusted partners, we can control our manufacturing processes down to the details. After all – saving the planet is a team sport.

Created by athletes, for athletes

From elite athletes to those just starting out, movement is the thread that unites us. Driven by performance. In the On Lab, gold medallists work with our engineers to develop the next generation of shoe tech. Then the wider On community shows us what we’re working for – out in the streets and on the track, all across the world.

Diversity, equity and inclusion at On

At On we take time to celebrate the progress we’ve made, both as an organization and as individuals – but we also know that the work is never done. Transparency remains key for continued growth and accountability. Our latest figures can be found in the On Impact Progress Report. As well as improving from within, we also want to do our part to change the running world for the better. This means partnering with those who inspire us, working closely with incredible community-led programs and organisations. When it comes to discovering what is possible to achieve when we work together, this is only the beginning.